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AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.
Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers.
- Unify and activate real-time data from Shopify and 350+ apps across the journey
- Use Marketing Agent to read your site and build launch-ready on-brand campaigns
- Create AI-powered segments and flow triggers using historical and real-time data
- Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
- Turn service moments into shopping moments with Customer Hub and Customer Agent
- Popular with stores like yours
- Based in United States
Languages
English, French, Spanish, German, Portuguese (Brazil), Korean, Italian, Polish, Swedish, and Dutch
Works with
- Checkout
- Customer accounts
- Shopify Flow
- Recharge
- Aftership
- Typeform
- Meta Advertising
- Gorgias
- TikTok Advertising
Categories
Campaign types
- Email campaigns
- SMS campaigns
- Push notifications
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Exit intent
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
Managing campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Custom code
- Custom fonts
- Bulk editing
- Import and export
- Email domains
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
- Targeting
- Geolocation
- Segmentation
- Tagging
- Tracking
- Reporting
- Insights and tips
- Analytics
- A/B testing
- APIs and webhooks
Managing campaigns
Pricing
External charges may be billed by Klaviyo separately from your Shopify invoice. Learn more
Free
Free to install
Free to install. Email free forever for up to 250 contacts. SMS free for up to 150 SMS/MMS credits.
- Sync Shopify data–tags, catalog, coupons
- Templates for Email/SMS
- Forms & push notifications
- Segmentation & personalization
- A/B testing
- +more
SMS
$15 / month
Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.
- Multi-channel segmentation and flows
- Smart opt-in & multi-channel list growth
- SMS AI for campaign creation
- Automated two-way conversations
- Transactional SMS
- Branded SMS links
- Multi-channel A/B testing
- Customizable multi-channel attribution
$20 / month
251-500 contacts. Upgrade as you grow.
- Multi-channel segmentation and flows
- Personalized product recommendations
- Reputation repair AI for deliverability
- Email AI for campaign creation
- Send time optimization
- Predictive analytics
- Multi-channel A/B testing
- 160+ campaign templates
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (2,571)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants appreciate this app for its seamless Shopify integration, enhancing email campaign management and targeted promotions. It features robust automation for abandoned carts and follow-ups, advanced segmentation for effective campaigns, and insightful analytics. The drag-and-drop editor is generally easy to use, and customer support is responsive with live chat. Educational resources are helpful, and the app supports scalable business growth by boosting customer engagement and sales.
Klaviyo is hands-down one of the most powerful email and SMS platforms out there for ecommerce. The depth of their analytics is where they really shine. From revenue attribution to flow-level performance and segmentation insights, Klaviyo gives you the kind of data that actually helps you make smarter decisions and squeeze more sales out of every campaign.
The segmentation and automation capabilities are excellent, and once you know your way around the platform, it becomes a serious growth engine. If you care about understanding customer behavior and optimizing lifecycle marketing, Klaviyo is hard to beat.
That said, pricing is the biggest downside. Being charged for all profiles in your account—even ones you never email—can feel frustrating, especially for growing brands with large lists. It would be much more fair (and sustainable) if pricing were based only on the profiles you actively send emails to.
Overall, Klaviyo is an elite tool with best-in-class data and performance. If they adjusted their pricing model to better reflect actual usage, it would be close to perfect.
Thank you for the thoughtful, 5 star review! We're really happy to hear that you're seeing value in Klaviyo analytics, and that the data we provide is helping your business grow. Understanding your customers is incredibly important, and we're glad that we can help you do so!
We appreciate the feedback regarding pricing. Klaviyo bills based on active profiles, and we encourage you to suppress profiles that you don't plan on sending emails to. You keep suppressed profiles' data, but since they're unable to receive emails, you do not need to pay for them, and they do not count towards your active profile limit. We encourage you to reach out to our support team, and we can help you suppress profiles, which will in turn help save on your plan!
Great app to work with, with endless possibilities for segmentation and flow development. Also customer service is amazing, they are fast and always there to help us out whenever we need. Highly recommend it.
We appreciate you shouting out our support team! Thank you so much for the 5 stars!
Found this to be far better than Mailchimp and they seem to be always improving the features and have so many options to customize your email design. I love how easy it is to set-up A/B tests, the integrations, the analytics, and the new AI tools as well, not to mention incredible customer service if you ever have an issue (or in my case, accidentally permanently delete something).
We're really glad to hear that you're loving the features and AI tools we have! Thank you for shouting out our support team, and for the 5 star review!
Support
App support provided by Klaviyo.
Resources
Launched
September 20, 2012 · Changelog
Featured in
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